OPTIONAL TRAINING COURSE AND WORKSHOPS
To maximise the benefit of Cairo 2004, we recommend your attendance at the investment promotion training workshops that follow the conference.
We are delighted to offer two intensive, expert-led training workshops - each designed to provide training in areas that are essential to the growth and prosperity of your zone. As a conference delegate you are also invited attend a special two-hour seminar at the end of day two of the conference.
Training Course - Two Day Course Wednesday and Thursday 28-29 April 2004
Third Generation Investment Promotion Investor Targeting
Understand what investors look for - improve your marketing strategy and techniques to target their needs
To attract investors you need to know who they are, what they look for, how to meet their needs, how to gain recognition, and how to score highly when they short-list potential locations.
The UNCTAD training workshop Third Generation Investment Promotion - Investor Targeting has been designed for investment promotion officials of IPAs, trade development organisations and export processing Free Zones. It combines interactive presentation style with exercises and covers foreign direct investment (FDI) trends, investment promotion practices , including investor targeting and investor decision-making. The workshop programme is based on UNCTAD's recently developed Master Training Manual for investment promotion professionals. UNCTAD under our partnership is kindly providing the Investor Targeting Workshop on a gratis basis to WFZC.
Workshop - One Day Course Wednesday 28 April 2004
Investor Servicing, Quality and Aftercare
How to provide first-class service and aftercare that will attract and retain investors
Speakers from INTERNATIONAL LOCATION ADVISORY SERVICES, Ernst & Young, Belgium
Quality of service, or lack of it, makes the difference between long-term success and failure in today's service-oriented market. This one-day intensive training workshop teaches you the importance of providing first-class customer service and aftercare that will attract investors to your zone, and ensure you retain them. Many competing zones would like to lure your best clients away - high-quality customer service and aftercare can make all the difference in ensuring attraction and long-term retention of investors.
Seminar - Two-hour after Day Two of the Conference Tuesday 27 April 2004
No prior registration is necessary for conference delegates
Using MIGA Investment Tools
MIGA, the World Bank Group's Multilateral Investment Guidance Agency, provides investment marketing products and services that help developing member countries attract and sustain foreign direct investment. This free seminar introduces you to the range of MIGA tools, and shows how they can be used to strengthen your capacity to attract inward investment.
Karen Oram
, WFZC Courses & Training Director