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IZMIR 2005 INTERNATIONAL CONFERENCE

THE EUROPEAN UNION AND ITS TRADING PARTNERS

19.30    Conference Welcoming Dinner in new Archaeological Museum

Keynote Speaker representative of European Commission
to be introduced by Mr. Kursad Tuzmen, Minister of State, Turkey

08.45	Depart hotels for Aegean Free Zone
09.30	Chairman's Introduction and Welcome                   Mr. Graham Mather President, European Policy Forum, London and Brussels and Chairman, World Free Zone Convention, London                  Mr. Mehmet Demirel Director General, General Directorate of Free Zones, Turkey                  Mr. Kaya Tuncer President, ESBAS - The Aegean Free Zone
09.50	FDI TRENDS AND HOW CORPORATES ARE DEALING WITH EXPANSION PROJECTS
10.40	THE NEW DEBATE ON FINANCIAL INCENTIVES  AND TAX BREAKS
11.30	Coffee Break
11.50	THE EUROPEAN UNION AND ITS PARTNERS - HOW FREE ZONES CAN STIMULATE ECONOMIC DEVELOPMENT AND TRADE Speakers   ROUND TABLE OF MINISTERS FROM THE REGION hosted by                    Mr. Kursad Tuzmen Minister of State, Turkey and moderated by                   Mr. Alan Beattie World Trade Editor, Financial Times
13.15	Luncheon
14.15	ATTRACTING INVESTMENT -  SECTOR FOCUS         1.   INFORMATION TECHNOLOGY AND BUSINESS PROCESS/CALL CENTRES      2.   LIFE SCIENCES AND MEDTECH (BIOTECHNOLOGY AND PHARMACEUTICALS)      3.   MANUFACTURING AND ASSEMBLY INCLUDING AUTOMOTIVE      4.   AGRICULTURE AND FOOD PROCESSING
16.00	Tea Break
16.20	UNDERSTANDING HOW OFFSET CAN INCREASE INVESTMENT
17.30	Cocktail Reception
19.00	Return to hotels

09.30	SECRETS FROM THE IPA'S - HOW DO THEY IDENTIFY INVESTMENT TARGETS
10.00	FINANCING THE INVESTMENT
10.30	DEVELOPING INWARD INVESTMENT STRATEGIES FOR FREE ZONES
11.15	Coffee Break
11.30	OUTWARD INVESTMENT AND NETWORKING STRATEGIES
12.00	DEVELOPING THE NEW TRADE ROUTES - EXPLOITING THE SYNERGY BETWEEN PORTS, AIRPORTS AND SPECIAL ZONES
13.30	Luncheon and farewell speeches
15.00	Tour of Aegean Free Zone and Space Camp, Turkey
17.00	Tea
18.00	Return to hotels or transfer direct to Airport

Speakers include
• Mr. Karl Sauvant Director, Division on Investment, Technology and Enterprise Development, UNCTAD, Geneva, Switzerland
• Mr. Mark O'Connell Managing Director, OCO Consulting, Brussels, Publisher, LOCOmonitor
• Speaker from the European Commission
• Mr. Mehmet Ogutcu Head, OECD Global Forum on International Investment and Regional Programmes, Paris, France
• Mr. John H. Mutti Sidney Meyer Professor, Department of Economics Grinnell College, USA
• Professor Sukru Kizilot Turkey
• Mr. Alan Beattie World Trade Editor, Financial Times
• Mr. Roel Spee Director, IBM Business Consulting Services, IBM-PLI (Plant Location International), Brussels
• Mr. Peter Lemagnen Director, Oxford Intelligence, UK
• Mr. Serhat Gök Deputy General Manager, Undersecretariat of Foreign Trade, Government of Turkey
• Professor Frank Bates Izmir Economic University, Turkey
• Dr. Ziad Bahaa El-Din Chairman, GAFI (General Authority for Investment & Free Zones), Egypt
• Mr. Kai Hammerich President, (World Association of Investment Promotion Agencies (WAIPA) and Invest In Sweden (ISA)
• Mr. Adnan Nas President, Turkish American Businessmen's Association
• Mr. Claude Baissac Economics & Strategy Consultant, South Africa and Mauritius
• Mr. Osman Arolat Editor, Dunya, Ankara
• Dr. Walter De Schepper Consultant to Far East UNESCAP Project
• Director, Development Planning Division Pacific Consultants International, Japan
• Mr. Atilla Yildiztekin Vice-President, LODER (Logistics Association of Turkey)
• Speaker from the General Directorate of Foreign Investment, Undersecretariat of Treasury, Turkey
• Representative of BAE Systems, UK

Courses

These intensive training courses will be held from 09h to 17h at the Cakabey Suite, Hilton Hotel in Izmir, Turkey.

Training Course 1 Tuesday 19th April 2005 Investment Promotion Strategies Understand the investor, how location decisions are made and how your zone can be a winner Learn where free zones fit within international trade and the global supply chain, and how your zone can increase its share of foreign direct investment. This thorough briefing will give you an introduction to the essentials of global business and location decision-making. You will gain an understanding of current trends, what investors are looking for, where their priorities lie, and the factors that influence their investment and location decisions. Topics will include: How the investor's mind works when considering a location How to create strong propositions that gain investor mindshare What you must have in place when you promote your zone How to maximise the opportunities for your zone How to build relationships with potential investors Real-life case studies - mistakes to avoid, and how successful zones have secured major investment After the course there will be opportunities for confidential one-to-one discussions of your zone's needs, the issues you face, and how these can be addressed. Course led by an expert trainer from OCO Consulting, Brussels. OCO Consulting was spun out of PricewaterhouseCoopers in 2001. The company specialises in consulting services and products for economic development, inward investment, trade and enterprise support. OCO Consulting developed LOCOmonitor, a leading market research and lead generation tool.       Training Course 2 Wednesday 20th April 2005 Strategic Marketing Plans for Free Zones Learn how to develop and implement an effective marketing and communication plan for your zone Successful marketing and communication strategies will build your zone's identity and recognition, and increase your prosperity. Knowing what tools to use, and how to use them to attract new business, is essential. This intensive day course will explain recent developments and opportunities in the global marketplace. You will learn how to create and implement an effective marketing strategy for your zone, discover the winning techniques used by the world's most successful free zones, and find out how you can benefit by adopting tried and tested tools and strategies. Topics will include: The global market place in which zones operate. How to analyse your zone's strengths, weaknesses and opportunities The principles of effective strategic marketing How to implement best practices, respond to trends, adopt latest technologies Communication, PR, media, materials, tools and budgets Case studies - how zones around the world have approached their markets After the course, there will be opportunities for confidential one-to-one discussions about your zone's particular marketing, communication and identity issues, and they can be overcome. Course led by Hans Vermij, senior consultant with Buck Consultants, The Netherlands. Buck Consultants has a specialist division which focuses on marketing consultancy, including market analysis, targeting, investor attraction, market positioning, location promotion, and business development.

With the support of

And

Airline Partner

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